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I was commissioned to design the complete brand identity for the Pastel de Sebulba - Um podcast de Star Wars podcast.
The goal was to craft a distinct identity for the podcast that speaks directly to Star Wars enthusiasts of all ages, blending the saga's timeless appeal with a touch of Portuguese tradition, ensuring it becomes a recognised beacon for intergenerational fans and discussions.
Table of contents
Contacts
Sebulba, a male Dug from Malastare, was a notorious podracer pilot known for his aggressive tactics and orange split-x podracer. Equipped with illegal weapons like a built-in flamethrower, he dominated races, especially the Boonta Eve Classic on Tatooine. While a crowd favorite, he faced fierce rivalry from a young human pilot, Anakin Skywalker, particularly during the events following the Invasion of Naboo.
A comprehensive review of existing Star Wars podcasts was carried out to gauge the current landscape, ensuring our branding not only stands out but also speaks to the heart of the audience.
This section outlines the strategic foundation of the brand. To ensure a consistent and effective identity, we first defined the brand positioning, where the podcast sits in the market, and the voice for all its communications.
Pastel de Sebulba is a unique hub for Portuguese speaking Star Wars fans. As a standout Portuguese podcast, it bridges generations of enthusiasts, allowing the community to celebrate the iconic saga in their language.
Pastel de Sebulba embodies a casual and conversational tone, akin to three friends gathered around a table, sharing their passion for Star Wars.