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I was commissioned to design the complete brand identity for the Piado do Pardal podcast.
The goal was to design a brand image for Piado do Pardal that encapsulates João Pardal's unique take on pop culture, from retro to modern.
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Contacts
As I was creating a brand for a new podcast, the first step was a deep dive to understand the identity, the target audience and the mission behind João’s passion for pop culture.
Piado do Pardal is a captivating podcast hosted by João Pardal. Offering a fresh and unique lens, João dives deep into the multifaceted world of pop culture, traversing both nostalgic retrospectives and current trends.
Individuals with a passion for pop culture, spanning from vintage classics to modern phenomena. This includes enthusiasts of music, films and video games who appreciate a fresh and singular perspective on their favourite media. Given the diverse range of topics and guests, the podcast likely resonates with young adults to middle-aged listeners who keep a pulse on both past and present trends in pop culture.
To create a unique brand for Piado do Pardal, I studied popular international podcasts with similar themes. This gave insights into successful branding approaches and visuals.
This section outlines the strategic foundation of the brand. To ensure a consistent and effective identity, we first defined the brand positioning, where the podcast sits in the market, and the voice for all its communications.
Piado do Pardal stands at the intersection of nostalgic retrospectives and modern pop culture perspectives. Positioned as a platform where the timeless allure of retro meets the dynamism of the current, the podcast offers listeners a rich tapestry of insights, discussions and shared experiences.