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This case study details the brand identity I created for Souzeiros Pet Hotel. As the Brand Designer, my main objective was to craft a brand that felt warm and familial, reflecting the hotel's genuine love for animals and creating an immediate, trusting connection with pet owners.
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As I was creating a brand for a new business, the first step was a deep dive to understand their core identity, their strategic objectives, and the amazing mission behind their passion for pet care.
Founded by a passionate dog lover, Souzeiros Pet Hotel is more than just a pet hotel, it's a haven of homely care for our four-legged friends. Born from a desire to combat the feeling of abandonment that animals might experience away from home, this pet hotel ensures every guest is embraced with love and treated like family.
To provide every pet with a home away from home, ensuring they're cherished, not just sheltered.
Compassion: Every animal is treated with deep love and understanding.
Trust: Giving pet owners peace of mind with consistent care.
Integrity: Committing to the highest standards of pet welfare.
Individuals who view their pets as family members and seek only the best care for them when they can't be around.